Hi, I'm Chris

My marketing journey began in 2014, but the seeds were planted long before that. Even as a student, I was fascinated by the psychology behind consumer behavior, the nuances of brand loyalty, and the art of storytelling through marketing. Over the past decade, my career has taken me across industries and continents, each step adding a new layer of understanding and expertise to my approach. From Melbourne to London and back again, I’ve had the privilege of working with dynamic teams and leading campaigns that have shaped my career and honed my passion for marketing.

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My early career was characterised by diversity, not only in the roles I held but in the industries I served. I began as a Marketing Consultant with Global Spirited Women in Queensland, where I quickly learned the importance of understanding niche markets. From there, I transitioned to TIG Freight Management in Melbourne as a Business Development Executive, blending marketing with strategic growth initiatives—a combination that gave me a solid foundation in both business operations and customer acquisition.

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One of my more formative experiences came when I joined Australian Tyre Traders in Melbourne as a Marketing Coordinator & Brand Manager. This role introduced me to the intricacies of brand management on a larger scale and allowed me to dive deeper into understanding consumer needs. It was during this period that I realised how crucial it is to align brand messaging with customer expectations—a lesson I carry with me to this day.

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In 2018, I took a significant leap, moving to London to expand my horizons and immerse myself in international marketing practices. My two years in the UK were transformative. I served as Interim Marketing Executive for IQ Student Accommodation, and later as Marketing Executive & Programme Manager for STEP, an experience that broadened my understanding of global marketing strategies and diverse consumer demographics. The UK’s marketing landscape, rich with multicultural influences and rapid technological advancements, challenged me to rethink how to connect with varied audiences.

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Living and working in London wasn’t just about applying what I already knew—it was about learning to adapt. The UK market introduced me to new perspectives on customer segmentation, particularly in understanding how cultural contexts and consumer behaviors shift across regions. It was also an invaluable opportunity to refine my skills in international campaign management, data analysis, and digital marketing—each experience shaping me into a more agile and globally-minded marketer.

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Returning to Australia after my time abroad, I found my way back at Australian Tyre Traders’, in the role of Marketing Manager,  bringing my international insights back to local markets. It was a full-circle moment where I applied what I had learned in the UK to a familiar brand, allowing me to strengthen the company’s positioning while navigating the unique demands of the Australian market. I then moved into roles at Melbourne Market Authority as Marketing & Communications Officer and Pacific Epping - QIC as a Marketing Coordinator, further deepening my expertise in both internal and external communications.

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One of the most dynamic roles in my career came when I joined Crown Resorts in Melbourne as a Marketing Executive. Working in such a high-profile organisation, I was able to blend both traditional marketing strategies with cutting-edge digital approaches, creating campaigns that resonated with diverse audiences. It also gave me a broader understanding of customer behaviour in a fast-paced, high-stakes environment.

 

Most recently, I worked as the Marketing Manager for Areal Property Group in Melbourne, I have the opportunity to once again lead a brand's strategic marketing efforts, this time in the property sector. This role combined all of my past experiences—data-driven decision-making, consumer behaviour insights, and brand management—into a cohesive strategy that drove growth and engagement for the business.

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Looking back on my career, each position I’ve held has taught me something new about marketing and business growth. The constant thread running through all these experiences is my passion for understanding consumer behaviour and crafting strategies that resonate on a personal level.

 

Whether working in the fast-moving retail world or the more structured property sector, my approach remains the same: listen to the consumer, understand the market, and create marketing initiatives that not only stand out but also deliver meaningful results.

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In short, my story is one of constant learning, adaptation, and growth. Each role, from Melbourne to London and back, has shaped me into the marketer I am today—one who is passionate about innovation, deeply committed to understanding the customer, and always ready to push boundaries to deliver successful outcomes.